There’s no better time than the holidays to reward customers with promotional items printed with your company’s name.
ITEX of South Florida has several businesses that provide marketing and promotional services, including T-shirts, printings, signs and embroidery.
And why are promotional items important to your business? Business Matters magazine offers these four reasons:
They don’t cost a lot, and there’s a great return on your investment
Promotional products help small businesses to effectively market their business while keeping costs low.
Small businesses can choose from a multitude of low-cost promotional items depending on what makes sense for their business, including mugs, stickers, t-shirts and other items.
More than 57 percent of people said they can remember what advertiser is on their mugs, and T-shirts are also a very popular, useful choice
2. They build awareness of your brand
Once a customer has a promotional item in their house or office, it’s a constant reminder of your brand. If you have your name or logo put on something related to your product — say, on a spatula handle if you’re a grocery store or a tape measure if you’re a furniture store — your name will be top of mind when the consumer needs to buy your product. The possibilities of what you can you’re your name printed on are endless, so find a tie-in and go for it. Your name will be in front of your customer around the clock
3. They foster customer loyalty
Everyone loves free stuff, and if you give something away, it makes the customer feel theya re getting something for nothing from you. Psychologically, they will feel like they owe you something and will be more inclined to choose you over your competitors.
4. Promotional Items can act as a business card
You can print items with not only your business name and logo but also a website address or phone number as well.